Mood Shine Cannabis Dispensary
Mood Shine is a social-equity and minority owned cannabis dispensary located in the heart of Chicago Heights, Illinois.Â
Mood Shine Cannabis Dispensary
Mood Shine is a social-equity and minority owned cannabis dispensary located in the heart of Chicago Heights, Illinois.Â
Industry: Cannabis, Retail
Services Provided: Web UI/UX Design, Migration, Development, Optimization, Branding, Direct Mail, Migration, Print Design, Local SEO, Reputation Management, E-Com Integration, 360° Tour Integration
Industry: Cannabis, Retail
Services Provided: Web UI/UX Design, Migration, Development, Optimization, Branding, Direct Mail, Migration, Print Design, Local SEO, Reputation Management, E-Com Integration, 360° Tour Integration
Business Challenges
Opening their first location ever, the team at Mood Shine approached AV Social to craft a bold, mood-driven brand for this lifestyle-forward dispensary rooted in intentionality, emotional wellness, and premium products curated to fit every mood.
Mood Shine’s Website Was:
1. Built on Squarespace with generic content and lacked consistent branding and user experience throughout.
2. Not growing in traffic fast enough or ranking for hundreds of products across a wide range of categories.
3. Difficult to navigate, not e-com forward or responsive on mobile phones and hand-held tablet devices.
Mood Shine had the dream—but needed a strategic marketing partner to bring that vision to life digitally and physically.
Business Challenges
Opening their first location ever, the team at Mood Shine approached AV Social to craft a bold, mood-driven brand for this lifestyle-forward dispensary rooted in intentionality, emotional wellness, and premium products curated to fit every mood.
Mood Shine’s Site Was:
1. Built on Squarespace with generic content and lacked consistent branding and user experience throughout.
2. Not growing in traffic fast enough or ranking for hundreds of products across a wide range of categories.
3. Difficult to navigate, not e-com forward or responsive on mobile phones and hand-held tablet devices.
Mood Shine had the dream—but needed a strategic marketing partner to bring that vision to life digitally and physically.
Digital Marketing Solutions
Increase Traffic. Scale Revenue.
Web UX/UI Design, EComm, Development, & Optimization
Over a period of 120 days, AV Social put together an aggressive plan to migrate Mood Shine’s website from Squarespace to WordPress, set up native e-commerce menus with I Heart Jane and revamp the site completely to be more engaging, commerce forward and easy to use.
Learn more about Local Search, and Web SEOÂ Services.
Web UX/UI Design, EComm, Development, & Optimization
Over a period of 120 days, AV Social put together an aggressive plan to migrate Mood Shine’s website from Squarespace to WordPress, set up native e-commerce menus with I Heart Jane and revamp the site completely to be more engaging, commerce forward and easy to use.
Learn about Local and Web SEO Services.
Print Collateral for In-Store & Local SEO Boost
We designed 10-foot feather banners for high-visibility curb appeal, business-sized review cards, and static clings featuring QR codes to boost foot traffic further and strengthen Mood Shine’s online credibility. These cards and clings are linked directly to their Google Business Profile, encouraging customer reviews and reinforcing trust in the local community.
Hyperlocal Direct
Mail Campaigns
We developed targeted direct mailers to reach nearby neighborhoods and local customers, delivering Mood Shine’s messaging right to their doors. These pieces reflected the brand’s joyfully rebellious tone and served as a tangible reminder to explore the shop and connect online.
Immersive 360° Tour Integration
To extend Mood Shine’s in-store vibe to digital spaces, we captured a 360° walkthrough of the dispensary. Embedded on both their website and Google Business Profile, the tour helps new customers explore the shop virtually—boosting online visibility, increasing time-on-page, and giving locals a feel for the space before visiting.
Signage, 360° Tours, Review Cards,
& Hyper-Targeted Local Direct Mailers
To complement those hyperlocal strategies, we captured a fully immersive 360° virtual tour of the Mood Shine dispensary and published it to their Google Business Profile. This interactive walkthrough builds trust, encourages in-person visits, and helps customers familiarize themselves with the space before they even step inside.
Hyperlocal Direct
Mail Campaigns
We developed targeted direct mailers to reach nearby neighborhoods and local customers, delivering Mood Shine’s messaging right to their doors. These pieces reflected the brand’s joyfully rebellious tone and served as a tangible reminder to explore the shop and connect online.
Immersive 360° Tour Integration
To extend Mood Shine’s in-store vibe to digital spaces, we captured a 360° walkthrough of the dispensary. Embedded on both their website and Google Business Profile, the tour helps new customers explore the shop virtually—boosting online visibility, increasing time-on-page, and giving locals a feel for the space before visiting.
Mood Shine
Outcomes & Results
Within 9 months, Mood Shine emerged as a vibrant retail concept with a smooth e-com experience geared for today’s savvy cannabis consumers.
1. Keywords Rankings Climbed:
From only a few keywords ranking, to over 750+ product related searches, with 120+ keywords in the Top 3 positions or SERPs.
2. Traffic Increased:
From only a few hundred visits to well over 2,000 per month.
3. Revenue Doubled:
Starting at roughly $12k/week, revenue more than doubled to over $25k+ per week since opening the dispensary.
With a website built for performance, Mood Shine went from a concept to a flourishing reality in Illinois’ rising cannabis market.
Learn more about our Local Search, and Web SEOÂ Services.
Mood Shine Outcomes & Results
Within 9 months, Mood Shine has emerged as a vibrant retail concept with impactful designs and a smooth e-com experience geared for today’s savvy cannabis consumers.
1. Keywords Rankings Climbed:
From only a few keywords ranking, to over 750+ product related searches, with 120+ keywords in the Top 3 positions or SERPs.
2. Traffic Increased:
From only a few hundred visits to well over 2,000 per month.
3. Revenue Doubled:
Starting at roughly $12k/week, revenue more than doubled to over $25k+ per week since opening the dispensary.
With a new site built for performance, Mood Shine went from a concept to a flourishing reality in Illinois’ booming cannabis market.
Explore our Local Search & Web SEO Services
Mood Shine Testimonial
Partnering with AV Social was a game-changer for us. We knew we needed a major shift, and AV Social delivered far beyond expectations. They completely rebuilt our site with a focus on brand consistency, user experience, and e-commerce functionality. Their team brought strategy, creativity, and serious technical know-how. Not to mention, they are a pleasure to work with.Â
Before AV Social, we struggled with keyword ranking for the products we carry, and it showed. But within a few months, our keyword rankings skyrocketed—from only a handful of searchable terms to over 750+ product-related keywords, with 120+ in the top 3 positions on Google.
We can’t recommend them highly enough!
Mood Shine Testimonial
Partnering with AV Social was a game-changer for us. We knew we needed a major shift, and AV Social delivered far beyond expectations. They completely rebuilt our site with a focus on brand consistency, user experience, and e-commerce functionality. Their team brought strategy, creativity, and serious technical know-how. Not to mention, they are a pleasure to work with.Â
Before AV Social, we struggled with keyword ranking for the products we carry, and it showed. But within a few months, our keyword rankings skyrocketed—from only a handful of searchable terms to over 750+ product-related keywords, with 120+ in the top 3 positions on Google.
We can’t recommend them highly enough!
Related Projects
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Share. Cannabis Dispensary
Time to Get Serious About Your Website Performance
Ready to Grow?
Don’t let your website underperform any longer. Let’s talk about turning your website into a money-making engine.
It’s Time to Get Serious About Your Website Performance
Ready to Grow?
Don’t let your website underperform any longer. Let’s talk about turning your website into a money-making engine.
AV Social Strategies, Inc.
We help your business scale through performance-based digital marketing.
AV@AVSocialStrategies.com
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