Share

Cannabis Dispensary

Share is a social-equity and locally owned cannabis dispensary located in Southernview, Illinois.

share marijuana dispensary homepage website mockup on an Apple MacBook pro and iPhone
share marijuana dispensary homepage website mockup on an Apple MacBook pro and iPhone

Share Cannabis

Dispensary

share. is a social-equity and locally owned cannabis dispensary located in Southernview, Illinois.

share. logo with white lettering and orange dot

Industry: Cannabis, Retail

Services Provided: Web UI/UX Design, Migration, Development, Optimization, Print Design, Local SEO, Reputation Management, 360° Tour Integration

share. logo with white lettering and orange dot

Industry: Cannabis, Retail

Services Provided: Web UI/UX Design, Migration, Development, Optimization, Print Design, Local SEO, Reputation Management, 360° Tour Integration

Business Challenges

share. opened its doors in the Fall of 2023 but quickly experienced steep competition from pre-existing operators in Springfield, IL.

Share’s Website Was:

1. Built on a Custom Antilles Site which made it very difficult for Share to manage in-house.

2. Not Coming up in Search for terms related to “dispensary near me” or ranking for hundreds of products across a wide range of categories, brands and products.

3. Difficult to navigate, not e-com forward or responsive on mobile phones and hand-held tablet devices.

Share had significant potential —but needed a strategic marketing partner to set them up for long-term success.

Share rewards page mockup on apple iPad with excited woman against orange backdrop
Share rewards page mockup on apple iPad with excited woman against orange backdrop

Business Challenges

share. opened its doors in the Fall of 2023 but quickly experienced steep competition from pre-existing operators in Springfield, IL.

Share’s Website Was:

1. Built on a Custom Antilles Site which made it very difficult for Share to manage in-house.

2. Not Coming up in Search for terms related to “dispensary near me” or ranking for hundreds of products across a wide range of categories, brands and products.

3. Difficult to navigate, not e-com forward or responsive on mobile phones and hand-held tablet devices.

Share had significant potential —but needed a strategic marketing partner to set them up for long-term success.

Digital Marketing Solutions

Increase Traffic. Scale Revenue.

Web UX/UI Design, EComm,
Development, & Optimization

AV Social partnered with share. Cannabis Dispensary to migrate away from Antilles and rebuild the website on WordPress. Further, AV Social optimized the site for e-commerce and search, created a Google My Business profile, and created an additional 55 directory citations to drive local visibility.

Home page Desktop Mockups
Locations page Desktop Mockups
Locations page Mobile Mockups
Menu page Desktop Mockups
Rewards page Desktop Mockups
imac-front
Home page Desktop Mockups
Locations page Desktop Mockups
Locations page Mobile Mockups
Menu page Desktop Mockups
Rewards page Desktop Mockups
imac-front

Web UX/UI Design, EComm, Development, and Optimization

AV Social partnered with share. Cannabis Dispensary to migrate away from Antilles and rebuild the website on WordPress. Further, AV Social optimized the site for e-commerce and search, created a Google My Business profile, and created an additional 55 directory citations to drive local visibility.

Signage, Review Cards, & QR-Code Enabled Window Clings

To further boost foot traffic, we designed 10-foot feather banners for outdoor visibility, business-sized review cards, and static clings with QR codes linking to their Google My Business listing—encouraging customers to leave reviews, building credibility in the community.

Learn more about our Graphic Design Services.

Designed to Be Explored — Even Before You Arrive

To complement Share’s open, welcoming design, we captured a 360° virtual tour of their Springfield dispensary, offering an interactive experience that reflects the transparency and accessibility of the brand. Embedded on their website and Google Business Profile, the tour helps new customers get comfortable with the space, explore the layout, and know what to expect before walking through the doors. It’s more than a preview — it’s an extension of the Share experience.

Signage, Review Cards, &
QR-Code Enabled Window Clings

To further boost foot traffic, we designed 10-foot feather banners for outdoor visibility, business-sized review cards, and static clings with QR codes linking to their Google My Business listing—encouraging customers to leave reviews, building credibility in the community.

Designed to Be Explored — Even Before You Arrive

To complement Share’s open, welcoming design, we captured a 360° virtual tour of their Springfield dispensary, offering an interactive experience that reflects the transparency and accessibility of the brand. Embedded on their website and Google Business Profile, the tour helps new customers get comfortable with the space, explore the layout, and know what to expect before walking through the doors. It’s more than a preview — it’s an extension of the Share experience.

share. Dispensary

Outcomes & Results

Within a year, share. became a local beacon in the Springfield community, catering to new & experienced consumers, while growing sales.

1. Keywords Rankings Climbed:

From only a few keywords ranking, to over 750+ product related searches, with 120+ keywords in the Top 3 positions or SERPs.

2. Traffic Increased:

From only a few hundred visits to well over 2,000 per month.

3. Revenue More Than Tripled:

Starting at roughly $10k/week, revenue has tripled since opening the dispensary.

With a website built for performance, share. went from a concept to a flourishing reality in Illinois’ rising cannabis market.

Learn more about Local Search, and Web SEO Services.

share. Dispensary Outcomes & Results

Within a year, share. became a local beacon in the Springfield community, catering to AU consumers while growing sales.

1. Keywords Rankings Climbed:
From only a few keywords ranking, to over 750+ product related searches, with 120+ keywords in the Top 3 positions or SERPs.

2. Traffic Increased:
From only a few hundred visits to well over 2,000 per month.

3. Revenue More Than Tripled:

Starting at roughly $10k/week, revenue has tripled since opening the dispensary.

With a new site built for performance, share. went from a concept to a flourishing reality in Illinois’ booming cannabis market.

Explore our Local Search & Web SEO Services

share. Dispensary Testimonial

AV Social’s team came in at a time when Share needed serious help. Not only were they easy to work with, but they helped us set up our website just in time for our grand opening. Since them our revenue has been increasing week over week, and we’ve already doubled where we started!

Lacey McCormick

Controller, Share Dispensary

Share. Dispensary Testimonial

AV Social’s team came in at a time when Share needed serious help. Not only were they easy to work with, but they helped us set up our website just in time for our grand opening. Since them our revenue has been increasing week over week, and we’ve already doubled where we started!

Lacey McCormick

Controller, Share Dispensary

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Time to Get Serious About Your Website Performance

Ready to Grow?

Don’t let your website underperform any longer. Let’s talk about turning your website into a money-making engine.

Time to Get Serious About Your Website Performance

Ready to Grow?

Don’t let your website underperform any longer. Let’s talk about turning your website into a money-making engine.

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AV Social Strategies logo in white

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